the world and the number is expected to grow steadily in the near future. European LCCs have been growing at 6% annually since 2002 and the market share reached 35% in 2008. The situation in U.S is better – maintaining 26% growth rate since 2002. The demand for LCCs is also high in Asia. The demand hasincreased by 9% annually and now takes up more than 33% of the market share since 2008.
our team chose to observe, Samsung-Tesco Home Plus.
mission statement "To create increasing value for customers to earn their lifetime loyalty"
vision World Best Value Retailer
values Home Plus Ten Commandments.
#1-5 - We value our customers more than any other.
#6-10 – Do to others as you would have them do to you.
culture Customer focus
CPS --> Professionalism
Synbaram
a lot to deal with, G market outsourced and uses dataanalysis software.
Using this dataanalysis from the “Wiselog” program, G market can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCR
a period of rapid economic growth and urbanization beginning in the 1980s. This period saw a shift from an agriculture-based economy to one based on manufacturing and industry. The physical landscape of the country changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital
withtimes.
1960s: traditional handicraft.
1970s: traditional handicraft, amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditional handicraft
In the past, many tourist tended to purchase mainly traditional handicrafts. However, as timepassed, the type of shopping products recently have become various and clothi
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
time, has become the largest futures market all around the world in terms of trading volume. Although Korean futures market hasa variety of futures, the main underlying asset for futures that led the market to the summit is KOSPI 200 index, which is composed of diversified two hundred companies’ stocks traded in KOSPI market.
However, withincrease of trading on the futures in Korea, there w
furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
not yet equipped with the technological capabilities in comparison with leading companies in the industry, Chinese firms have acquired various ways of financing from outer sources (including overseas investors and government organizations) and boast numerous talented engineers. Thus, they have the potential to challenge Samsung as a market leader, if not in the short term, then in the long term.
time to get the preferred outcome.
A. Analytical CRM
i. Definition and basic concepts of analytical CRM
Analytical customer relationship management deals withanalyzing customer data generated by operational CRM. Analyzing customer dataallows companies to better understand customers and their consumption patterns, and use this kind of data in marketing or other business areas.
The to